Logo is one part of branding, which is a visual identity for one company. The logo can be simplified into icons that are easily seen by people, so that the uniqueness and superiority of the logo can be seen. Logo becomes an urgency in the company because people will surely see the first time what the company name is. Although it is not a very preferred thing, the application of this logo can distinguish one company from another and its use is very effective in the branding of the company.
Each logo must have the meaning and story contained in it. This is what makes some companies continue to use the same logo since the company was founded. The logo that works very well is a logo that is easy to remember and easy to understand when people see it first.
The purpose of a logo is to give a visual representation of your company brand. Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression.
As I said, A successful logo design will be effective in conveying your brand message and image. Your logo design should serve the purpose of supporting your business and the products and services you provide . Your logo design should promote your business and build brand identity. It is important to give the proper amount of thought into the design of your logo and should be designed by a professional graphic designer to ensure your logo is effective and high quality.
Okay, here’s a list of the top 10 most iconic logos in the world.
Number one, Starbuck.
Starbuck is one of the most famous coffee shops in the world. All parts of the world can already feel it. This logo has undergone 3 changes since 1987. This logo looks eye-catching. The iconic Starbucks logo design is one of the world’s most memorable emblems and has garnered prestigious design awards for its futuristic design and intricate details. The logo recently underwent a dramatic change to celebrate the 40th anniversary of the coffee shop giant in 2011.
Who doesn’t know Mcdonald? I am sure all must know that this fast-food chicken restaurant is easy to find everywhere. The distinctive shape of the logo is very easy to remember. The fascinating story of McDonald’s success cannot be completed without the mention of its famous logo design. Those Golden Arches are one of the most popular things on the surface of Earth. The McDonald’s logo is symbolic of the arches that were the substance of the newly-constructed architecture of the first franchised restaurant in 1952. After Ray Kroc took over the business in 1961, he incorporated the two arches to form the new McDonald’s logo that looked like the letter “M”. This new logo remained the brand identity of the McDonald’s for more than fifty years.
The logo of Apple Inc. is among the most widely-recognised logos in the world. Just like McDonald’s, Nike, and FedEx, it is regarded as one of the most famous logos that people can quickly recognise. Apple Inc. owed a big part of its success to its appealing logo design. It was the beauty of Apple logo design that graced its breakthrough products and contributed to their phenomenal success. Whether it is iPhone, iPad, iMac, or iPod, the emblem of Apple is the substance of their design. Anyone who sees the brand identity of Apple cannot resist but give it a second look. That is the impact it creates on the laymen. Today, the Apple insignia is a symbol of innovation, reliability, and trust.
Fourth, FedEx (Federal Express)
In 1994 the current logo of FedEx was created. If someone looks closely at the space between the E and the X a person will notice a small arrow hidden there. This arrow served to symbolize FedEx’s speed and accuracy. The FedEx logo manages to work on a number of levels. Its first logo sought, and succeeded, in capturing a lot of government work. Now, the FedEx logo has become a separate icon and has been embedded in the minds of the people.
Fifth, Mercedes Benz
Mercedes-Benz is one of the famous luxury car manufacturers from Germany. Mercedez has existed in the automotive world since 1902. Currently Mercedes uses a star logo surrounded by circles. Apparently, this Mercedes has undergone several changes to the logo. The Mercedes triangle star logo has a special meaning, the dominance of the company which includes land, sea and air. While the Mercedes name comes from an Austrian business boy and automotive lover, Emil Jellinek, namely Mercedes.
Pepsi? The logo is very often found in stores that sell soft drinks. Before publication, Pepsi had paid over a millions dollars to create a new special logo with secret occult meanings. PepsiCo employed the help of the eccentric designer, and whom some call crazy, Peter Arnell of the Arnell Group for the job. The Pepsi logo contains circle with the top half is red, the bottom half is blue, and a wavy white line runs through the center. The red, white and blue colors have always represented the American flag. But there are more secrets in this logo then just shapes and colors of the flag.
It is a brand of most popular shoes in the world. The logo is very simple, making all who see it immediately can catch it and remember it. The Nike logo symbolizes ”Correct or Swoosh”. The hidden meaning behind the Nike logo is the wing in the air in the far-famed statue of the Greek Goddess of victory, Nike who largely influenced countless brave warriors. It is referred to as “Swoosh” , as a reference to the fibers used in Nike shoes.
Coca-Cola is the brand of brands. Coca-cola’s branding has been slowly built over time, with their dedication to their company associating themselves with happiness. The Coca Cola logo is recognized across the world and hasn’t undergone any change except for the variation ‘Coke’. If one looks closely at the ‘o’ in Cola and magnifies it, one would notice it resembles the Danish flag. But this is clearly an example of this happening by chance and not intention.
Coco Chanel was one of the most significant fashion designers of all times. The corporate name Chanel became an icon of elegance and from then on, the Chanel logo became synonymous to elegance, wealth, and elitism as well as a standard for international fashion. The Chanel logo design was designed in 1925 by Coco Chanel herself and remained unchanged ever since. It turned out to be one of the most recognizable symbols in the fashion world with its overlapping double ‘C’ – one facing forward and the other facing backward.
Last, Mickey Mouse
Mickey Mouse is one of the most iconic symbols of the Walt Disney brand and one of the most recognized logos in the world. Nearly 60% of people who responded to our group’s open-ended, one-question survey indicated that Mickey Mouse was the first image they would use to identify with the Disney brand. Mickey Mouse is undoubtedly everyone’s favorite mouse, and the mascot of Disneyland. The round shapes signify Mickey Mouse as a good character, much like how Disneyland is the “happiest place on Earth”. The silhouette of Mickey Mouse is definitely one of the most iconic symbols.
That’s all the top 10 most iconic logos in the world. In the future, hopefully many company logos will begin to adapt from several examples of this logo, so that the company will have its own uniqueness and appeal.
References : https://www.readyartwork.com/10-most-iconic-logos-all-time/