Author: Yofika Audrey Tisnawati

Your online strategy will depend on exactly what you’re trying to get out of your website.  For example, if you want to attract a conservative and middle-aged client, you will probably go with a reliable and trust worthy look.  If you want to attract a young and hip cliente, you will go with something more trendy.  There are many different options when it comes to website strategy.  You can tweak your content, images, blog etc depending on what you’re trying to achieve.  Here are a few tips What’s your company image?   Your website has to match your company image.  If you’re well-known for your customer service, you will probably want to emphasize this aspect with pictures of customer service representatives.  If you’re a family business, you will project a more down-home image with conversational writing.  If you’re branching into new areas, you willl adjust your online image to match your new demographic or product. 2. What’s your field?   You want to set up a website which compares well with others in your field.  At the same time, you don’t want to blend in too much.  Make sure that your website contains all the information your customers might need.  For example, if you’re selling clothing, then you will need pictures of clothing, information about what colors and sizes are available and how much you charge for shipping.  If there’s something special about your product, such...