Author: Nurul Khofifah

How Square took on a challenge from Amazon — and won By Clare Duffy, CNN Business Updated 1708 GMT (0108 HKT) March 10, 2020 New York (CNN Business)It’s a relatively familiar conundrum these days: Asmaller company creates a popular product, and then Amazon launches a nearly identical private label offering — and sells it at a fraction of the cost. Jim McKelvey was aware of the challenge when Amazon (AMZN) entered into direct competition with his then-four-year-old company, Square (SQ), in 2014. Amazon has a huge customer base, a massive distribution network and a wide variety of consumer services...