A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience. The content he/she produces can take many forms, including blog posts, videos, ebooks, photos, and infographics. Today, businesses employ content creators to engage new and existing customers on the brand’s behalf.
1. Read news about your industry every day.
Creating great content that really resonates with your target audience requires you to know what’s going on in your industry. And the best content creators scour — not just read, but scour — the internet for industry news and trends. This sets them up nicely to understand the context behind what’s happened historically in their industry and how that shapes their target audience’s mindset in the present.
2. Write on the regular.
If you don’t use it, you lose it. Successful content creators understand the importance of constantly flexing their writing muscles. Doing so helps them work through ideas that might be jumbled in their head and identify nuggets that could turn into fully realized ideas later. Successful content creators may not always be inspired to write, but they know something inspiring can come from their writing.
3. Study your industry’s audience.
One of the hardest pills to swallow as a creative professional is that you are at the mercy of your audience — and the needs of that audience can sap your creativity.
4. Establish your own voice.
Quick reality check: You’re not the only content creator in your industry. That means you’re not the only one offering the advice, observations, and thought leadership your industry is asking for. There are lots of things you can do to stand out from the other content creators in your field: diversifying into a new content medium, promoting your content on different channels, and naturally gaining experience and trust over time. But even then, the content producers with whom you’re competing for attention are doing the same thing.
5. Curate other people’s content (when it makes sense to).
here’s no shortage of people curating content these days. In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it — the list goes on. But successful content creators know it’s not enough to take relevant industry news and spit it back out to your fans and followers.
6. Understand your KPIs.
The internet is a big place (obviously). In fact, it’s safe to say it’s too big for your content to be discovered by your audience all by itself. In 2018, 61% of professionals stated that generating traffic and leads was their top marketing challenge.
7. Network at every opportunity.
Successful content creators know their success is due not only to their passion, but also to those who taught them, inspired them, and pushed them to think in different ways.
8. Offer solutions, not just commentary.
When you’re just getting started as a content creator, you might already have the knowledge your market is looking for. For successful content creators, however, expertise isn’t everything.
9. Question everything.
Polished content creators are curious by nature. They’ve learned to be curious about the internal knowledge they already have and the external information that’s being promoted out in the world. It’s the insights that come from this inherent curiosity that makes great content.